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Privacy Policy



Protecting your private information is our priority. This Statement of Privacy applies to, and Furious Tree Games LLC and governs data collection and usage.

For the purposes of this Privacy Policy, unless otherwise noted, all uses of ‘we’ and ‘us’ refer to Furious Tree Games LLC, it’s products, and bands, including websites and

We know that there’s a lot of information here, but we want you to be fully informed about your rights regarding how Furious Tree Games Limited uses your data; for example, we will explain things such as how we combine data to build a picture of you.


We may collect, store and use the following kinds of personal data:

  • Name (including initials)

  • Information about your computer

  • Identification number

  • Location data

  • IP Address

  • Username(s)

  • Plus, any other information that you choose to send to us.


It may also include factors specific to the individual’s physical, physiological, genetic, mental, economic, cultural or social identity.

We do not store Credit Card/Debit Card information.   


It’s likely that we’ll need to update this Privacy Notice from time to time. We’ll notify you of any significant changes, but you’re welcome to come back and check it whenever you want.  If you have questions or concerns about our privacy policy or practices, please contact us at


Use of Cookies

We use the standard “cookies” feature of major browser applications that allows us to store a small piece of data on your computer about your visit to the Site.  Cookies help us learn how to improve the Sites, keep you logged in, and keep track of your shopping cart in the Sites’ store.  

We use Google Analytics to collect and understand data about our website, including everything from user behavior to our most popular pages and which product ranges generate the most revenue. Google Analytics is able to do this through the use of cookies. However, it is Google who stores this information.


For more information about the data that Google stores and how we are able to access it, please read Google's privacy policy.

Our advertisers and payment services providers may also send you cookies to track your online activity. But once again, this will only track your activity on their websites and our website.

You can choose whether to accept cookies by changing the settings on your browser.  However, if you choose to disable this function, your experience at the Sites may be diminished and some features may not work as they were intended.


Where you submit personal information for publication on our website, we will only ever publish and use that information in accordance with the license you grant to us.

We will not, without your express consent, share your personal information with any third parties for the purpose of direct marketing.


Data Protection

The law on data protection sets out several different reasons for which a company may collect and process your personal data, including:

  • Consent: In specific situations, we can collect and process your data with your consent. For example, when you tick a box to receive email newsletters. When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.

  • Contractual obligations: In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our courier.

  • Legal compliance: If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity affecting Furious Tree Games to law enforcement.

  • Legitimate interest: In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we will use your purchase history to either send or make personalized offers available to you.

We may us shopping history of customers to identify trends and ensure we can keep up with demand or develop new products/services.

We may also use your address details to send direct marketing information to you about products and services that we think might interest you.


Sometimes we will share links to other websites, either on our social media or from our online store for example. Please be aware that we are not responsible for the privacy policies or practices of third-party websites.


Collecting Personal Data


When do we collect your personal data?
  • Visit any of our websites,

  • When you create an account with us.

  • When you engage with us on social media.

  • When you contact us by any means with queries, complaints etc.

  • When you ask one of our staff to email you information about a product or service.

  • When you register with our online store.

  • When you enter prize drawings or competitions.

  • When you choose to complete any of our surveys

  • When you comment on or review our products and services.

  • When you fill in any online or paper form.

  • When you’ve given a third-party permission to share with us the information, they hold about you.

What sort of personal data do we collect?
  • Name

  • Gender

  • Data of birth

  • Billing/delivery address

  • Orders

  • Email(s)

  • Telephone number

  • User account

We do not store payment card information.

How and why do we use your personal data?


There are many ways in which we can use your personal data to give you a better online shopping experience, from emailing you to let you know that your order has been dispatched, to improving your browsing experience by personalizing the website. However, any personal data you submit to us will only be used as outlined in this privacy policy.

We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of who you are by combining the data we have about you. The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.

Of course, if you wish to change how we use your data, you’ll find details in the ‘What are my rights?’ section below.

Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for. For example, if you’ve asked us to let you know when an item comes back into stock, we can’t do that if you’ve withdrawn your general consent to hear from us.


How do we protect your personal data?

We know how much data security matters to all of us. We will treat your data with the utmost care and take all appropriate steps to protect it.

We take reasonable technical and organizational precautions to prevent the loss, misuse or alteration of your personal information.

We store all the personal information you provide on our secure (password and firewall protected) servers. And all electronic transactions you make to or receive from us are encrypted using SSL technology.

This means that we do not store any Credit Card or Debit Card information on our servers or our physical premises whatsoever.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. So, you are responsible for keeping your password and user details confidential. We will never ask you for your password. This kind of sensitive information is encrypted and made inaccessible to us.


How long will we keep your personal data?


Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. At the end of that retention period, your data will either be deleted completely or anonymized, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.


How and when do we share your data with Third Parties?


We will not normally share personal data with anyone else unless they are providing part of the routine contractual service, but may do so where:

  • There is an issue with an individual that puts the safety of our staff at risk

  • We need to liaise with other agencies – we will seek consent as necessary before doing this

  • Our suppliers or contractors need data to enable us to provide services to our staff and pupils – for example, IT companies. When doing this, we will:


Only appoint suppliers or contractors which can provide sufficient guarantees that they comply with data protection law.

Establish a data sharing agreement with the supplier or contractor, either in the contract or as a standalone agreement, to ensure the fair and lawful processing of any personal data we share. Contracts describe the services and therefore data transferred to complete them.


Only share data that the supplier or contractor needs to carry out their service, and information necessary to keep them safe while working with us


Personal information is entered into some of the following customer fulfilment and management platforms:

  • Shopify (e-commerce)

  • Shipping Companies: EasyShip, FedEx, ShipQuest, USPS

  • Kickstarter

  • Mailchimp

  • Pledge Managers (CrowdOx and BackerKit)


These platforms and others that we may use in the future have their own Privacy Policy when you enter the information and they are aligned to comply with the regulations we must comply with.

We will also share personal data with law enforcement and government bodies where we are legally required to do so, including for:

  • The prevention or detection of crime and/or fraud

  • The apprehension or prosecution of offenders

  • The assessment or collection of tax owed to tax authorities

  • In connection with legal proceedings

  • Research and statistical purposes, if personal data is sufficiently anonymized, or consent has been provided


We may also share personal data with emergency services and local authorities to help them to respond to an emergency that affects any of our staff or visitors.

Where we transfer or store personal data to a country or territory outside the European Economic Area, we will do so in accordance with data protection law.


What are your rights over your personal data?


You have the right to request access to the personal data we hold about you, free of charge in most cases. Examples include:

  • The correction of your personal data when incorrect, out of date or incomplete.

  • That we stop using your personal data for direct marketing (either through specific channels, or all channels).

  • That we stop any consent-based processing of your personal data after you withdraw that consent.

You have the right to request a copy of any information about you that Furious Tree Games holds at any time, and also to have that information corrected if it is inaccurate. To ask for your information, please contact us at

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